Show your online ads to the right people, in the right place, and at the right time!
Google Ads (formerly Google Adwords) is a targeted advertising service which presents your business to your most valuable online customers when they are searching for products and services like yours. There are various ad types which are useful for various outcomes.
Benefits of Google Search Ads:
- Text ads on the Google search result pages, paid ‘map pins’ on the Google ‘maps’ listings
- Immediate exposure on Google
- Relevant ads are presented to the exact people who are interested in your products or services, at all stages of their buying journey
- Measurable return on investment
- Drive more people to your website, to call, make an online enquiry, online purchase or download and sign up to your newsletter
- Cost effective, only pay for your particular needs, and only when your ad is being clicked
Benefits of Google Display Ads:
- Appealing visual ads that are clickable
- Larger audience reach
- Cost effective for awareness
- Keep your company front of mind over the customer decision stage (remarketing to your website visitors)
- Various targeting options, including showing ads to people with specific interests, around topics or showing an ad after someone has visited a particular website
Other options include video advertising on YouTube and Google Shopping Ads.