Digital Marketing Strategy

Increase your online leads and sales with a plan to reach the people that matter most to your business.

Digital marketing spend is on the rise and is becoming the majority share of the total marketing spend for most companies.

Running online marketing campaigns with no plan is seldom effective. An overarching digital marketing plan will help you understand who you are wanting to reach online, where you need to focus your digital efforts, how to assign your given budget and when to do what digital marketing activity. With clear online marketing goals that align to your business goals, you can measure and learn from your progress while aiming for success.

Digital Marketing Strategy explores these topics and more:

  • Set online marketing goals that move you closer towards your business goals
  • Find your customers online
  • Explore your competitive advantage and opportunities
  • Direct your resources to where they’ll have the most impact
  • Prioritise your next steps with clear timelines for actions
  • Review team structure and decide if you need to upskill, hire or outsource for select tasks